Digital Media Design

B.S. in Digital Media Design

Why limit yourself? Students pursuing a digital media design degree can shape their curriculum to suit their career goals. Students can emphasize areas like commercial photography or graphic design, or take coursework in web design and development, professional printmaking, animation and fabrication. Innovative capstone courses allow students to interface their professional choices while enrolled in the degree. 

Digital Media Design enables students to actively shape their career with a degree that combines fundamental production skills in video, photography, design, and programming with the ability to understand and analyze how culture is transformed by a myriad of rapidly evolving and hybridized media. This degree puts you in control of the future. 

Our students have an opportunity to study with instructors with a varied set of skills and experiences. Students get hands-on training in photography (camera work, lighting, large format printing, post-production), video (storyboarding, short film creation, color grading, editing), digital fabrication (3D printers, CNC, laser cutting), programming for the web and IOT (client-side and server side programming, connecting to sensors in the physical world), graphics (from layout design to illustration), among many other skillsets. 

Students in this program will learn to master emerging technologies as well as develop creative critical thinking skills. This combination of technology and creativity helps students find their own aesthetic voices, preparing them for success in the fields of communication and culture creation. 


The B.S. in Digital Media Design requires a separate admissions process. Incoming freshmen, transfers from other institutions, and students already enrolled at UK who wish to change their majors or add DMD as a second major must both be admitted to UK AND submit a successful application to the program before they can declare the major.  A faculty committee reviews applications and admits students into the program. 

Facilities & Equipment

  • Six computer labs
  • Fabrication lab: 3D printers, CNC, laser cutting
  • Illustration Tablets
  • Lighting Studio
  • Sound Booth
  • Printing Lab with printer up to 44 inches
  • Media Center
    • Over 80 DSLR cameras
    • Professional Lenses
    • Over 100 Video Cameras
    • Video & Photography Grip (Tripods, Sliders, Jibs, Gimbal, LED Lighting, and more)
    • Sound Recorders
    • Professional Strobe Lighting

Digital Media Design for Pre-med

The B.S. in DMD degree for pre-med is especially suited for students interested in the latest advances in bio-technologies related to data visualization and simulated environments (virtual and augmented realities). In the course of pursuing their degree students will have the opportunity to work with practicing physicians at the University of Kentucky College of Medicine (CoM). Students will engage in consequential research projects in conjunction with DMD and CoM faculty in our simulation and 3D fabrication studios.

The B.S. degree in DMD for pre-med is not for every student. Prospective students should be aware that in addition to a significant course of study in the basic sciences, art and design studios involve very considerable commitments in time and effort. We are looking for highly motivated, academically-prepared and hard-working students. Students coming out of this program will be well prepared to take the Medical College Admission Test (MCAT) and should be well positioned to go on to medical school. 

Certificate in Filmmaking Production and Dramatic Writing

Any UK student with a demonstrated interest in film/video production and dramatic writing can apply to be admitted to this Art & Visual Studies and Theatre & Dance interdisciplinary certificate program on a rolling basis (during registration windows for fall and spring sessions) by submitting the following to one of the School/Department offices: a 5-7 page creative writing sample, a sample short (3-5 minute) film/video, a written statement demonstrating an interest in and commitment to film/video production and dramatic writing, and a resume. See the certificate requirements.

    Degree Requirements & Course Information

    Always check the full major requirements on the current UK Registrar Bulletin. The details listed below are simplified for brevity and presented for your convenience.

    Art Track

    CFA & UK Core Requirements

    College Requirements (6 credit hours)
    UK Core Requirements (30 ch)

    Foundations Requirements

    A-S 101 Creative Practices in Art Studio (1 ch)
    A-S 001 Foundation Exhibition (0 ch)
    A-S 102 Two-Dimensional Surface (3 ch)
    A-S 130 Drawing (3 ch)
    A-S 200 Introduction to Digital Art, Space, and Time (3 ch)
    A-S 285 Lens Arts (3 ch)
    Choose one Art History & Visual Studies course & one additional course from approved list (3 ch)

    Major Requirements

    Studio Requirements

    A minimum of nine art studio courses at the 300 level or above, of which at least six are digital-based (Printmedia, Digital Photography, Graphic Design, Video, Web-based Art, 3D Fabrication, among others) (27 credit hours)

    Career Pathway Core

    A-S 547 Digital Media Projects Capstone (3 ch)
    A-S 585 Industry Pathways and Practice (GCCR) (3 ch)

    Art History/Visual Culture

    At least 6 hours of art history, visual studies, film history or theory at or above the 300 level from approved list (6 credit hours)

    Required Outside Concentration

    In addition to the major requirements, each student with the approval of his or her academic advisor will select a minimum of 18 credits in related course work in an outside area of concentration, of which 12 hours must be from a single discipline or focused area, such as Film Studies, Writing, Rhetoric, and Digital Media, Media Arts, Business, etc. & at the 300 level or above. (18 credit hours)
    Electives (8 ch)

    Total: 120 credit hours


    CFA & UK Core Requirements

    College Requirements (6 ch)
    UK Core Requirements (30 ch)

    Pre-Med Requirements

    Students need not enroll in the labs associated with these various courses. They are not necessary for students pursuing careers in medicine. Calculus is also not required.

    PHY 151 Introduction to Physics (3 ch)
    PHY 152 Introduction to Physics (3 ch)
    BIO 148 Introductory Biology I (3 ch)
    BIO 152 Introductory Biology II (3 ch)
    CHE 107 General College Chemistry II (3 ch)
    CHE 230 Organic Chemistry I (3 ch)
    CHE 232 Organic Chemistry II (3 ch)
    CS 115 Intro to Computer Programming (3 ch)
    CS 215 Intro to Program Design Abstraction/Problem Solving (4 ch)
    STA 296 Statistical Methods and Motivations (3 ch)

    Digital Media Design


    A-S 101 Creative Practices in Art Studio (1 ch)
    A-S 001 Foundation Exhibition (0 ch)
    A-S 130 Drawing (3 ch)
    A-S 200 Introduction to Digital Art, Space, and Time (3 ch)
    A-S 285 Lens Arts (3 ch)
    1 100-level art course (3 ch)

    Major Requirements

    Nine Art Studio courses at the 300-level or above, at least six of which are Digital Media Design courses.
    A-S 585 Industry Pathways and Practices
    A-S 547 Advanced Digital Projects Capstone

    Electives (6ch)

    Total: 120 credit hours