Arts Administration BA Courses

Course Descriptions

AAD 103 Emotional Intelligence for Arts Administrators I

Emotional intelligence (EI) is arguably the most important key to success in one's career and personal life. Emotional Intelligence for Arts Administrators I is the first course in a three-part series that allows students to explore the research and theories of EI, the various dimensions of EI, and EIs applications in the arts. Students will examine their own EI through a variety of self-assessment tools, activities, and exercises. In Part I, students will specifically consider their own self-awareness and explore ways to control their emotions.

Prerequisites

Pre-Major in Arts Administration 


AAD 150 Exploring Arts Administration
Exploring Arts Administration introduces the field of arts administration to students interested in investigating the connections between art, artists, and audiences through participation in class discussions, engagement with guest lectures, and attendance of arts events. The questions that drive this inquiring include: What is the work of the arts in society? What intellectual inquiry will guide me within the profession? What are the organizational structures that present the arts? And how do I begin to participate within the profession?


AAD 203 Emotional Intelligence for Arts Administrators II

Emotional intelligence (EI) is arguably the most important key to success in one's career and personal life. Emotional Intelligence for Arts Administrators IIis the second course in a three part series that allows students to explore the research and theories of EI, the various dimensions of EI, and EIs applications in the arts. Students will examine their own EI through a variety of self-assessment tools, activities, and exercises. In Part II, students will specifically focus on motivation, focused listening and asking questions, and empathy.

Prerequisites

Pre-Major in Arts Administration and completion of AAD 103


AAD 250 Digital Design for Arts Administrators I
Effective visual communication has become vital for businesses in today’s global market. AAD 250: Digital Design for Arts Administrations I will explore the powerful graphic and visual design programs of Adobe Photoshop, InDesign, Illustrator and iMovie. Students will develop an ‘eye’ for design through the exploration of advanced design software, advanced design elements, and peer critiques. Students will demonstrate basic design skills through design projects for both print and the web.
Prerequisites
Enrollment limited to AAD pre-majors prior to add/drop.


AAD 260 Digital Design for Arts Administrators II
A successful organization will have a beautiful and creative online presence through the digital realms of   blogging, eNewsletters, and website design. In AAD 260: Digital Design for Arts Administrators II, students will explore topics such as branding, marketing, color theory, and digital analytics. Specifically, students will learn the process of designing, building and maintaining a website that meets an organization’s needs. The course will also examine the legal, philosophical, societal and technological issues relevant to delivering information in the 21st century.
Prerequisites
Completion of AAD 250, CIS/WRD 111 or CIS/WRD 112.


AAD 299 Arts Administration Internship Orientation
All students in Arts Administration are required to complete 6-credit hours of internship work.  Internships provide an experiential learning opportunity for students to experience real-world circumstances in the arts.  AAD 299: Arts Administration Internship Orientation is designed to prepare students for their internship experience.  Topics include searching for an internship, resume and cover letter construction, interviewing skills, and professionalism in the work place.  Students must complete AAD 299 before they may register for internship hours.
Prerequisites
Completion of AAD 150, 203, 250 and CIS/WRD 111 or CIS/WRD 112.


AAD 300 Management and Planning for the Arts
Arts organizations are inherently collaborative.  Arts administration students need to understand the concepts and theories of leadership, management and followership in order to contribute effectively in the ever-changing and adaptive environment of arts organizations.  AAD 300: Management and Planning for the Arts will explore the principles of arts management, management theory and practice, organizational structure, organizational culture and communication, decision-making and accountability, human resource management and volunteer administration, and ethics and social responsibility.  Additionally, students will study the various approaches to conducting strategic planning, using SWOT analysis, as well as identification of strategic issues and the formulation of strategic plans.

Prerequisites

Completion of AAD 150, 203, 250 and CIS/WRD 111 or CIS/WRD 112.


AAD 303 Collaboration and Teamwork in Arts Administration

Prerequisites

Major status in Arts Administration and completion of all 100- and 200-level AAD courses and AAD 300


AAD 305 Arts Administration Business Communications

Arts Administration Business Communications introduces students to a variety of technical and business writing theories and practices as they apply in the field of arts administration. The course introduces students to different communication styles and dynamic processes through the application of a variety of communications techniques including verbal, nonverbal, written, visual, listening, and technological communications. Students will apply business communications principles in the creation of business documents and both oral and visual presentations.

Prerequisites

Completion of AAD 150, 203, 250 and CIS/WRD 111 or CIS/WRD 112.


AAD 310 Marketing the Arts
Connecting and communicating with current and prospective arts audiences is essential for ensuring a strong future for the arts. AAD 310 Marketing for the Arts offers an overview of marketing, advertising, and promotion for visual and performing arts institutions. Students will learn practical strategies and solutions for building audiences for the arts through market research, marketing principles, and communication techniques. Topics include audience development, market segmentation, positioning strategies, marketing plans, media coverage, and promotion techniques.
Prerequisites
Completion of AAD 250, 300, and 305


AAD 320 Fundraising for the Arts
In the United States, a significant amount of nonprofit arts organizations’ income comes from unearned revenue through fundraising. Without substantial knowledge and skills specific to fundraising in the nonprofit sector, arts organizations may not be able to sustain themselves long-term. This course prepares students to understand the function of fundraising in arts organizations and helps them pursue careers in fundraising and development within the nonprofit arts sector. Furthermore, this course will guide students through the key theories, principles, processes, and programs of fundraising.
Prerequisites
Completion of AAD 250, AAD 300, and AAD 310


AAD 350 Financial Management of Arts Organizations I
Financial management is a core function within the management of cultural and arts organizations.  It is the foundation upon which the resources (human, physical and financial) of any organization are maintained and monitored. In the nonprofit sector, the relationship of “mission to money” is an important conceptual framework, and must be understood by arts managers.  Financial analysis is an essential requisite for sound strategic planning and governance, and managers of nonprofit arts organizations are the source of financial information.

AAD 350: Financial Management for Arts Organizations I is the first of two courses that will guide students through the key conceptual areas of financial management. Part I includes understanding the basic principles of accounting, legal reporting requirements, reading financial statements and interpreting performance measurements.   
Prerequisites
Completion of AAD 300, 303, 310 and UK Core Quantitative and Statistical requirements


AAD 353 Emotional Intelligence for Arts Administrators III

Prerequisites

Completion of AAD 250, AAD 300, and AAD 310


AAD 370 Financial Management of Arts Organizations II
Financial management is a core function within the management of cultural and arts organizations. It is the foundation upon which the resources (human, physical, and financial) of any organization are maintained and monitored. In the nonprofit sector, the relationship of “mission to money” is an important conceptual framework, and must be understood by arts managers. Financial analysis is an essential requisite for sound strategic planning and governance, and managers of nonprofit arts organizations are the source of financial information.

AAD 370: Financial Management for Arts Organizations II is the second of the two financial management courses that will guide students through the key conceptual areas of financial management. Part II includes creating mission-driven budgets, developing cost-benefit analyses, managing cash flow, endowment and capital management, and understanding the use and purpose of economic impact studies.   
Prerequisites
Completion of AAD 320 and 350


AAD 390 Programming and Event Planning
Arts programming and events are at the core of all arts and cultural organizations.  AAD 390: Programming and Event Planning will prepare students for planning and implementing arts programs and events by considering organizational mission and vision; planning processes and logistics; collaboration and individual responsibilities; marketing and fundraising strategies, budget management; and evaluation. Students will be introduced to relevant programming theory and research methodologies for planning and evaluating arts programs.
Prerequisites
Major status in Arts Administration and completion of all 200-level AAD courses and AAD 320, AAD 350, and AAD 353


AAD 395 Independent Study in Arts Administration
Supervised individual work in Arts Administration. Restricted to majors with a 3.2 GPA  overall/ 3.5 GPA in major. A learning contract with project clearly defined must be approved by supervising faculty member, program director, and site supervisor (if applicable). May be taken up to 9 credits.
Prerequisites
Major status; 3.2 GPA overall/3.5 in major; consent of Department Chair.


AAD 402 Topics in Arts Administration
(subtitle required)

A seminar which covers special topics in arts administration. May be repeated to a maximum of 12 credits when identified by different subtitles.
Prerequisites
Completion of AAD 200, AAD 202 and one of the following: CIS 111 or WRD 111, Major status; 3.2 GPA overall/3.5 in major; consent of Department Chair.


AAD 403 Decision Making in Arts Administration

Prerequisites

Major status in Arts Administration and completion of all 200- and 300-level AAD courses


AAD 410 Arts Entrepreneurship
Beginning at the point of invention, Arts Entrepreneurship will move from the sketch of a shared creative idea and create impact upon our community through original arts programming built upon a shared mission.

Driven by the shared belief that creativity is the seed of hope, "Art in Unlikely Places" connects inspiring artists to those most in need of the transformative powers of the arts – orphans, prisoners, the ailing, the impoverished, the elderly, and the distraught, sharing beauty with those whose lives might otherwise be absent of the hope experienced in the artistic moment.
Prerequisites
Major status in Arts Administration and completion all 200- and 300- level AAD courses. Students enrolled in the Certificate in Innovation and Entrepreneurial Thinking may enroll without the prerequisite courses in their senior year.


AAD 420 Arts Administration: Practices, Policies and the Law
Artists and arts administrators are required to work within current cultural, business and legal environments. Thus, students in AAD 420 Arts Administration: Practices, Policies and the Law will discuss cultural policy, management and legal issues that affect the arts, arts organizations and artists. Topics include cultural policy, funding, advocacy, arts and community, First Amendment rights, intellectual property, organizational structure, contracts, labor unions and employee relations. Students will analyze contemporary and historical case studies to expose the cultural, legal and business issues that frame the arts in today’s society.
Prerequisites
Major status in Arts Administration and completion all 200- and 300- level AAD courses.

AAD 450 Senior Seminar in Arts Administration
As an advanced seminar course, this course prepares students to enter the job market or pursue graduate studies.  It builds upon the other courses in the curriculum as well as practicum and internship experiences.  During the course, students will work to revise and prepare electronic portfolios based on written and graphic materials prepared throughout their degree program.  Additionally, students will write and critique cover letters and resumes and prepare for job interviews and negotiations.
Prerequisites
Completion of all pre-major requirements, all 200 level AAD courses, AAD 300, AAD 310, AAD 320, AAD 350, Senior Status, Major status; 3.2 GPA overall/3.5 in major; consent of Department Chair. The course should be completed in the final year of a student’s BA program.


AAD 499 Internship in Arts Administration
AAD 499: Internship in Arts Administration is designed to provide each student with the opportunity to utilize classroom knowledge in a practical/real-world setting with the support of both an on-site supervisor and a faculty advisor.  The internship experience allows students to develop skills and knowledge beyond the classroom.
May be repeatable for a maximum of 12 credit hours.
Prerequisites
Major status in Arts Administration and completion all 200- and 300- level AAD courses. The course should be completed in the final semester of a student’s BA program. This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for transfer credit to UK.


AAD 500 The Arts and Artists in Society
The arts and artists have influenced concepts of love, war, religion, race, ethnicity and gender and helped societies face problems, celebrate accomplishments, mourn losses, beautify environments and drive economies. The course will investigate the intersection of arts and civic life. Through writing research papers, exploring topics including the intrinsic and extrinsic value of the arts, and through analyzing social, economic and political trends, students will learn the role of the arts and artists in historical and contemporary society.
Note: Restricted to AAD majors with Major status; 3.2 GPA overall/3.5 in major; consent of Department Chair. Undergraduates must have Senior Status. All registered students are required to attend an orientation for online courses prior to the start of classes.


AAD 542 Grant Writing for Nonprofit Organizations
The competitive grant proposal process is the ultimate exercise in organizational capacity, yet the process itself can be elusive. In AAD 550: Grant Writing for Nonprofit Organizations, students will develop proposal writing, development and research skills. Specific topics will include writing style and format, advanced analysis of tone, institutional prospect research, program design, strategic planning, building a case for support, identifying funding sources, creating the letter of intent, evaluation, sustainability, organizational capacity, and grant writing ethics. Throughout the course, students will write a complete grant proposal for an organization of their choice.
Note: Restricted to AAD majors with Major status; 3.2 GPA overall/3.5 in major; consent of Department Chair. Undergraduates must have Senior Status. All registered students are required to attend an orientation for online courses prior to the start of classes.


AAD 560 Teaching Artistry for School-based Programs
By giving students both the understanding and skills necessary to create engaging artistic experiences, AAD 560: Teaching Artistry for School-based Programs provides students preparation for reaching out to people and communities of diverse backgrounds.  Participants will learn the essential skills, strategies and through processes of teaching artistry and arts education for arts organizations.  Building from a historical perspective of teaching artistry, students will practice teaching artistry by learning how to “open up works of art” and create interactive performances and art exhibits. Course content will also include classroom lesson and assessment creation as well as models of education utilized in professional arts organizations.
Note: Restricted to AAD majors with Major status; 3.2 GPA overall/3.5 in major; consent of Department Chair. Undergraduates must have Senior Status. All registered students are required to attend an orientation for online courses prior to the start of classes.